"BEHIND THE DOOR"
Client: 12 ELMS Modern Media
Located in North Austin, The Rotten Bunch Winebar + Kitchen combines a world-class wine selection with incredible food in a beautiful environment.
Our first meeting with co-owners Arik and Alan told us that they were the type of people who are fun to work with, and this was confirmed repeatedly throughout the production. Capturing the unique character of the environment was challenging, but rewarding, and the restaurant space became almost a character unto itself.
Arik and Alan were happy enough with the results of the longer web version we created that they decided to have us re-purpose the material
as a thirty-second spot for broadcast and digital. The first stage of that
campaign, having launched on social media, has already proven it to be a smart move, as the initial response has far exceeded expectations.
Every choice about the The Rotten Bunch-- from the menu, to the colors and textures of the building materials, to even the name-- reveals the thought that went into this venture. So It was quite an honor to meet those same exacting standards, and to be trusted with the responsibility of bringing the owners' passion to the screen.